BEHIND THE FLEX
THE OWNER
Upon returning home from a successful mission trip from Brazil, Osee Frais (22-year-old) felt that he couldn’t just stop there. In his junior year of college, Osee developed a passion for art and fashion by painting encouraging messages of childhood characters on blanks canvas such as T-shirts, Hoodies, and tennis shoes. As his designs grew in popularity, he noticed the lack of innovation and inspiration within his generation to follow their passion. Osee saw a deep need for a sense of purpose and authenticity within fashion culture and the daily life of Millennials. In searching for a catchy name to pursue his new business venture, he came up with the phrase HUMBLE FLEX highlighting the moral of his mission trip: for any notable achievement (flex), there is always a sacrifice that follows (humble).
THE BRAND
Fueled by passion and purpose, HUMBLE FLEX is the bridge between high fashion luxury and casual streetwear. Unlike no other, HUMBLE FLEX intends to provide customers with original quality styled products found nowhere else. As a unique fashion lifestyle brand, HUMBLE FLEX represents true success in life by overcoming odds and obstacles through falling in love with the process to achieve greatness within. The flex for us is not the designs we decorate, but it’s about how many lives we can positively impact.